What is a Facebook ad description?

When you include a link in an ad you have the option to add a description. When your ad appears in the News Feed placement the description will show dynamically. This means the description will only show in your ad if it’s likely to appeal to the person seeing it.

How do I write a Facebook ad description?

Checklist for writing Facebook ad headlines:

  1. Make the headline a CTA.
  2. Keep it to 5 words.
  3. Add a benefit to the headline.
  4. Test 5-mile vs 5-foot benefits.
  5. Keep it simple – focus on 1 thing.
  6. Attract eyeballs with appropriate special characters.
  7. Be empathetic – any pains you’re solving are real pains.
  8. If it’s new, say so.

How long should a Facebook ad description be?

The median length for ad post text is just 14 words long, again keeping it short and to the point. The link description is a little longer, at 18 words. We strongly suggest you keep your text tight and to the point. estate, and aren’t there to tell your life story.

What should I write in my facebook page description?

What to include on your Facebook About Page

  1. Your Company Story. Tell how you got started and what makes you different from your competition. …
  2. What you do or what you sell. …
  3. Contact information. …
  4. Links to other social profiles. …
  5. Social Media Policy.
IT IS INTERESTING:  Should Facebook have a dislike button?

How much does it cost to write a Facebook ad?

Your business may see higher or lower Facebook ad costs due to several factors, like ad placement, target market, industry, and more. Facebook advertising costs, on average, $0.97 per click and $7.19 per 1000 impressions.

Are Facebook ads worth it?

So if you want to use Facebook to reach a wider audience, generate new leads and convert more customers – Facebook ads are 100% worth it. In fact, Some companies need to invest in highly organised campaigns with well-produced creatives to stand out from their competition.

What is primary text headline and description in Facebook ads?

The primary ad text, which shows up above the image or video and is the first thing that users see is the most important. … Your Facebook Ad headlines appear below the ad’s visual, and it’s typically brief. (You get 40 characters before the headline may be cut off).

How long should ad descriptions be?

Length: One paragraph up to six paragraphs.

What is an example of description?

The definition of a description is a statement that gives details about someone or something. An example of description is a story about the places visited on a family trip. … The type description of the fungus was written by a botanist.

How do you write a good description?

7 Tips for Writing Descriptive Sentences

  1. Cut out obvious descriptions. …
  2. Use surprising words. …
  3. Remember sensory details. …
  4. Make use of figurative language. …
  5. Think about who is doing the describing. …
  6. Be wary of over-description. …
  7. Read good examples of descriptive writing.
IT IS INTERESTING:  Can I chromecast Facebook photos?

What is description of the business?

The business description is meant to provide an overview of the business, including what the business does and how the company is unique from others in the same industry. This description provides extensive details outlining the business. … A business description varies from one company to the next.