What is the average engagement rate on Instagram?

Instagram Engagement Rate Benchmarks: What is the Average Instagram Engagement Rate? While data varies based on the actual case study, most research indicates that the average branded engagement rate on Instagram hovers around 1.22%, though this varies heavily by industry.

What is a good rate of engagement on Instagram?

Instagram itself is coy about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%. And Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

Is a 10% engagement rate on Instagram good?

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile. … It’s an important metric to consider and should not be ignored when choosing influencers for your campaign.

What is a good engagement rate on Instagram 2020?

As of July 2020, the average engagement rate of a video post on Instagram was 1.45 percent. Additionally, image posts on the photo-sharing social site had an average engagement rate of 1.74 percent.

Engagement rate of Instagram posts between January 2017 and July 2020, by post type.

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Characteristic Engagement rate

What is engagement rate on Instagram 2021?

As of October 2021, the average Instagram business profile follower engagement with posts on a page was 0.83 percent. Carousel posts drew the highest level of engagement from page followers, having an interaction rate of 1.08 percent, while the engagement rate for video posts was the lowest, only 0.61 percent.

What is a good engagement rate?

Most social media marketing experts agree that a good engagement rate is between 1% to 5%. The more followers you have, the harder it is to achieve. Hootsuite’s own social media team reported an average Instagram engagement rate of 4.59% in 2020.

What is considered high engagement?

Above 6% = very high engagement rate

In summary, as an industry standard, an engagement rate on Instagram between 1% and 3% is generally good, it is the average we see on an influencer’s profile.

What is a good engagement rate on Instagram with 1k followers?

According to Scrunch, anything below 1% is very low and not a good sign. An average engagement rate is between 1% and 3.5%, and in general, this is a pretty solid number. Anything above 3.5% is a high engagement rate and means the audience of that account is very engaged.

Is Instagram engagement 2021 down?

But in 2021, the average post engagement rate on Instagram for business accounts is about 0.96%, or less than 1 out of 100 followers.