Who is the Twitter audience?

As of April 2021, Twitter global audience was composed of 38.5 percent of users aged between 25 and 34 years old. The second-largest age group demographic on the platform was represented by users aged between 35 and 49 years old, with a share of almost 21 percent.

Who uses Twitter most?

Social network Twitter is particularly popular in the United States, where as of October 2021, the microblogging service had audience reach of 77.75 million users. Japan and the India were ranked second and third with more than 58 and 24.5 million users respectively.

What is the age demographic of Twitter users?

Twitter demographics

Age Male Total
18-24 13.6% 21.6%
25-34 21.4% 28.9%
35-49 20.7% 28.2%
55+ 8.2% 12.3%

Why is Twitter so popular?

Another key reason that Twitter has increased in popularity is the capacity to share breaking news on the platform. … Twitter’s fascinating round-up of the most talked about topics of 2020 shows that people not only use the platform to catch up with other people, but also to gain insight on vital news topics.

Is Twitter losing popularity?

eMarketer said Twitter saw a 4.1% spike in U.S. users in 2020, to 56 million, before that growth rate slowed to 0.8% in 2021, and it sees the social network losing 1.1 million U.S. users by the end of 2025, with the bulk of those (roughly 500,000) coming in the 35-through-44 age group.

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How many Millennials are on Twitter?

80% of Twitter’s active users are Millennials, or 248 million people.

How do I find Twitter follower demographics?

To get started, login to ads.twitter.com and select ‘Audience Insights’ from the ‘Followers’ drop down, or login to analytics.twitter.com and choose ‘Followers.

Why do celebrities use Twitter instead of Facebook?

Twitter allows followers to show their loyalty towards celebrities, as following a celebrity shows commitment. So while it’s true that Lady Gaga has more Twitter followers than President Obama, celebrities have been able to successfully use Twitter to maintain their brands and draw fans in.

Is Twitter relevant in 2021?

Is Twitter still relevant in 2021? You might be wondering, “It’s 2021, is Twitter still relevant for my marketing?” Short answer: Yes! … Not only that, but with 186 million daily active users, Twitter has an audience size that you won’t want to miss.

Why is Twitter better than Facebook?

One of the biggest advantages Twitter has over Facebook is the availability of numerous tools to analyse brand performance. There are many tools which brands can use without investing too much money. A large number of options are available free of cost, while the more premium ones entail a small fee.

Is Twitter or Instagram more popular?

Even though Twitter has been around longer, Instagram surpassed Twitter’s number of monthly active users. … Twitter still wins in the content sharing department with more than 500 million Tweets sent out per day compared to 80 million photos posted per day on Instagram.

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How do Twitter make their money?

Twitter makes most of its money through advertising. In fact, advertising represents about 86% of the company’s revenues. Advertising includes Promoted Ads, Follower Ads, and Trend Takeovers. All ads are always marked as “Promoted” on the feed.

Is Twitter growing or shrinking 2021?

Number of Twitter Users 2021/2022: Demographics, Breakdowns & Predictions. … As of 2020, Twitter’s monetizable daily active users (mDAU) stands at 166 million, which represents a 24% growth from 2019. Meanwhile, in the US alone, Twitter has 69.3 million active users as of January 2021.