After years of working with lookalike audiences, I believe you need at least 1,000 emails to create an effective lookalike audience, and more than 5,000 fans or page engagements to create an accurate audience based on your page or post engagements.
How many contacts do you need before creating a Lookalike Audience?
Select the lists you want to create a Lookalike Audience from. You should have at least 300 contacts combined across your different lists, but for best results, Facebook recommends having at least 500 contacts.
How many emails do I need for a custom audience?
You can add an unlimited number of emails to an audience, but only a maximum of 10000 at a time. Previously there use to me a limit of 10,000 records at a time; but you can upload multiple files.
Can I create Lookalike Audience from email list?
To make things easy, download your email list as a CSV file. … After selecting your identifiers, click Upload and Create. You will then see a progress bar showing you the steps you’ve already covered. Click on Next Steps, and, under that, select Create a Lookalike Audience.
What data do you need for a Lookalike Audience?
Note: Lookalike Audience specs and requirements
- Your audience size must be at least 100 people from the same country.
- Facebook recommends between 1,000 and 50,000 of your “best” customers based on lifetime value, order size, or engagement for optimal Lookalike Audiences.
What is a 1 lookalike audience?
Depending on how closely you want to match your base audience, you can set up a lookalike audience size that’s anywhere from 1% to 10%, where the 1% includes only those people who most closely match your base audience. In the U.S., that 1% audience is about 2 million people.
Are Facebook lookalike audiences effective?
Lookalike Audiences are an effective tool for Facebook advertising, allowing you to take results to a new level. This efficiency is due to the fact that you are reaching out to interested users.
How do I create a lookalike audience on Facebook?
How to create a Facebook Lookalike Audience
- Go to your Audiences. …
- Select the Create audience drop-down and choose Lookalike Audience.
- Choose your source. …
- Choose the country/countries where you’d like to find a similar set of people.
- Choose your desired audience size with the slide.
- Select Create Audience.
How many emails can you add to Facebook?
While many features of Facebook are addicting, generally Facebook registration only allow one email address to be entered. Over the life, one person may have or had used one, two, three, four, five or more and many e-mail addresses.
How many emails do I need to have?
Therefore, for every user, we recommend having at least four different email addresses for all of the resources they access on the internet.
Can you target Facebook ads by email?
Simply tick the target by ‘Email Addresses’ box within the targeting page of your Facebook Ads tool, copy your email list and paste it into the ad tool. 2. … Your ads tool should work with Facebook to automatically track down and target those Facebook users who correspond to the phone numbers you’ve provided.
How small can a Facebook custom audience be?
The Facebook Custom Audience minimum size is 20 users.
Are lookalike audiences 3rd party data?
As with many forms of digital advertising, lookalike modeling works using data. … The most successful lookalike audiences are based on unique first-party data. This needs to encompass a range of first, second and third party datasets that cover both online and offline behavior.
Is it possible to advertise only to users that have watched 95% of a video on Facebook?
To set up your options, open your Audience dashboard inside Facebook Ads Manager. Click Create a Custom Video Audience. … It starts at 3 seconds, goes to 10 seconds, and then to 25%, 50%, 75%, and 95% of the video viewed. Then, select whether people who watched any video or a specific video see your ad.
What is the difference between custom audience and lookalike audience?
Because while a custom audience is built with your existing prospects, lookalike audiences let you explore and reach entirely new people who haven’t heard of your business ever before, but at the same time, they are very similar to your buyer personas and your current customer base.